Katie Kelting, Ph.D.
Associate Professor
Department of Marketing
Education
Ph.D. in Marketing, Kelly School of Business, Indiana University
M.S. in Marketing, Warrington College of Business Administration, University of Florida
B.S. in Business Administration, Warrington College of Business Administration, University of Florida
M.S. in Marketing, Warrington College of Business Administration, University of Florida
B.S. in Business Administration, Warrington College of Business Administration, University of Florida
Research Interests
Private Label Branding, Prosocial Behavior, Celebrity Advertising, Fluency
Publications and Media Placements
Kelting, Katie, Berry, C. and van Horen, F. (2019). The Presence of Copycat Private
Labels in a Product Set Increases Consumers鈥� Choice Ease When Shopping with an Abstract
Mindset, Journal of Business Research, 99, 264-274.
Kelting, Katie, Robinson, S. and Lutz, R. (2019). Would You Like to Round Up and Donate
the Difference? Roundup Request Reduce the Perceived Pain of Donating. Journal of
Consumer Psychology, 29(1), 70-78.
Honors and Awards
- Women in the Marketing Academy Fellow (2016)
- AMA/Sheth Foundation Doctoral Consortium Fellow, Texas Christian University (2010)
- David T. Kollat Fellowship Award, Indiana University (2006 - 2011)